The Challenge
To launch the first cognitively-based math product for Really Good Stuff, the product needed to stand out. The challenge was the product offering spans four different grade levels. Students may be working below grade level, but the product shouldn't make that obvious.

The Solution
Directed the creative team in developing an aged-up, engaging design that can be used across grade levels.

Innovative Packaging
Given the storage restraints of modern classrooms, the packaging was designed to become permanent classroom storage. The box looks like a book, contains the products various game pieces and sits on a classroom shelf.

Creative Direction
Established visual concept, color palette, typography, and product design system. Directed designers through concept development and art production and led alignment with Product Development, Merchandising, QA, and Sales to launch the product.