Really Good Stuff® Interest-Based Readers
Built a visual system across the Really Good Stuff interest-based reader collection. Five sets of theme-based readers: Forces of Nature, Animals and Wildlife, Space and Astronomy, Famous Landmarks and Natural Wonders, and Sports.
Creative Direction • Design Systems
https://www.reallygoodstuff.com/search/?text=interest-based+readers
The Challenge
The Really Good Stuff Interest-Based Readers are designed to engage students in reading. Yet students may be reading below grade level, but the product shouldn't make that obvious.
The Solution
Directed the team in developing an age-appropriate, contemporary design that continues to define the Really Good Stuff Literacy visual product story.
Creative Direction
Directed the development of the visual design system and led the creative team through development of the product. Directed designers through concept development and led alignment with Product Development, Merchandising, QA, and Sales to launch product.